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The Video Reformation

Dec 23, 2019

What changes can we expect to see in the world of video come 2020?

In this two-part end of the year spectacular, Ben and Justin are joined by Storyboard's Content Strategist David Olson to discuss some of the trends they expect to see in B2B video marketing in 2020. In part one, some topics include AI and machine...

Dec 9, 2019

As video becomes an increasingly important tool for marketing, sales, and customer success, many companies are building in-house video teams in an effort to create content more consistently, efficiently, and affordably.

Ben and Justin shoot the breeze about the advantages and disadvantages of in-house video teams, then...

Nov 25, 2019

Ben and Justin discuss scalable opportunities for video in customer success, including FAQ videos, step-by-step how-tos, and collecting an NPS. They also explore the ways that one-on-one video can improve customer satisfaction scores, reduce support tickets, and build stronger relationships with customers.

This week's...

Nov 11, 2019

Analyzing your video metrics provides the insights you need to ensure your strategy is working.

Ben and Justin talk value metrics vs. vanity metrics, how to interpret metrics to draw insights, and measure those metrics against your goals to find ways to improve your strategy going forward.

This episode is brought to you...

Oct 28, 2019

The key to video promotion is understanding who you're targeting, which channels you're using to place your ads, and how much you're willing to spend on each campaign.

Ben and Justin walk through some recent promotional campaigns they've worked on and provide a few examples of effective promotional strategies you may...